Performance Optimization

What's included

• A comprehensive analysis of your site's current performance using Google PageSpeed Insights, GTmetrix, and WebPageTest. We identify every bottleneck and produce a prioritised report.
• Automatic image compression, next-gen format conversion (WebP/AVIF), and lazy loading implementation to dramatically reduce page weight without sacrificing visual quality.
• Minification and compression of HTML, CSS, and JavaScript. Removal of render-blocking resources and deferral of non-critical scripts for faster page loads.
• Browser caching configuration, server-side caching setup, and CDN integration to serve content from edge locations closest to your users.
• Dedicated improvements for LCP, CLS, and INP scores. We address the specific metrics Google uses to assess page experience and factor into search rankings.
• We document your starting performance metrics before work begins and verify improvements after implementation, so you have clear evidence of the results delivered.