The free SEO audit is a written report on where your website actually stands in Google search: what is working, what is holding you back, and what to fix first. It is prepared by the senior person who would run your campaign, not generated by a scanning tool, and it is returned within 48 hours of your request. No obligation follows it and nobody chases you afterwards. The report either makes its own case or it does not.
What you receive, exactly
One written document, in plain English, containing:
- A score for each area we review, so you can see at a glance where the site is strong and where it leaks.
- The highest-leverage fixes, in priority order. Not everything that could be improved - the short list of what would actually move enquiries, ranked by impact against effort.
- Benchmarks against your real competitors - the businesses taking work you wanted, not generic industry averages.
- A realistic read on timelines: which of your targets are quick wins and which are longer campaigns. We do not promise ranking dates, because honest agencies do not.
- A quote, only because you will want the number. It sits at the end of the report. There is no call required to hear it, and using the report with another provider, or by yourself, is a perfectly good outcome.
What we review
- Core Web Vitals and how the site really performs on phones, where your customers are
- Rankings for the searches that bring paying customers in your target area
- Google Business Profile completeness, categories, review flow and activity
- Citation consistency across the directories that matter
- On-page fundamentals: titles, meta descriptions, heading structure, internal links and content quality
- Backlink profile and domain authority, honestly weighted
- Local visibility town by town, including whether your pages compete or duplicate each other
- AI search readiness: whether ChatGPT, Perplexity and Google's AI systems can verify and cite your business
Curious where you stand before asking? Run any page through our free SEO score checker - it covers a slice of the on-page review above and takes a minute.
What we need from you
Three things make the report sharp; two more help when they exist:
- Your live website address - the real site, not a staging link.
- Your target area - the town or towns where customers should find you. Our service areas cover the Midlands and Warwickshire.
- Your priority services - the work you want more of, in the words your customers use.
- Your Google Business Profile link, if you have one.
- Any previous reports or Search Console access - attach whatever exists, it saves a diagnostic step.
Who gets the most from it
Businesses that have never had a structured SEO review, businesses that suspect their current agency's reporting is smoke, and businesses about to spend on a new website who want to know what the current one is worth first. If you have had a thorough independent review within the last year, you probably need execution rather than another audit - in which case look at how our engagements are priced and ask us directly.
What this is not
It is not an automated scan with your logo on it, not a teaser with the findings held hostage behind a sales call, and not the start of an email sequence. You request it, you receive it within 48 hours, and the next move is entirely yours. That is the whole design: an informed business is a better client, whether or not it becomes ours.
How to request it
Use the Send enquiry button on this site or the contact page, and include the three essentials above: website address, target area, priority services. You will have the written report within 48 hours. If you would rather ask a question first, the same button reaches the person who writes these reports - there is nobody else it could reach, because the team that audits is the team that does the work.