Branding Package
BoldCrafter's Branding Package is the brand identity work that runs before the website build when the business needs more than a logo alone. The package delivers a usable identity system that supports websites, documents, marketing, proposals and day-to-day brand consistency, with the brand guidelines the team needs to apply the work properly across every channel.
- Discovery-driven brand strategy
- Visual identity, typography and colour
- Logo suite with every variant
- Guidelines written for the team that uses them
Brand discovery and brief
Brand discovery and brief
Visual identity system
Visual identity system
Typography and colour
Typography and colour
Logo suite and variants
Logo suite and variants
Brand guidelines
Brand guidelines
Marketing collateral templates
Marketing collateral templates
Use the Identity Core tier for a clean identity baseline, the Brand Rollout tier for a stronger rollout with the collateral templates, and the Rebrand System tier for a full rebrand. The proposal returns the fixed price once the discovery is complete.
Identity Core
A clean identity baseline for businesses that need a logo, a colour palette, a typography system and the essential brand guidelines. The right starting point when the business has no existing identity or the existing identity is not fit for the market.
Brand Rollout
A full rollout package for businesses that need the identity working across every channel, with the logo suite, the marketing collateral templates, the social media templates and the deeper brand guidelines. The right tier when the identity has to support the team across the channels the business actually uses.
Rebrand System
A full rebrand programme for businesses that need a deeper engagement, with the strategy, the research, the verbal identity, the visual identity and the full rollout delivered as a single programme. The right tier when the existing identity is the constraint and the business needs a clean break.
BoldCrafter's Branding Package is for businesses that need more than a logo alone. The package shapes a usable identity system that supports websites, documents, marketing, proposals and day-to-day brand consistency, so the output supports real sales and marketing use rather than becoming a folder of design files that no one refers to after handover.
The work is structured around a clear process. The discovery returns the brief, the market context, the competitor set, the audience and the brand attributes the business needs the identity to express. The concept phase produces two or three visual directions, with the visual language, the typography and the colour palette calibrated to the market and the audience. The refinement phase lands the chosen direction in a usable form. The delivery phase produces the brand guidelines, the logo suite, the typography and colour specifications, and the assets the team needs across every channel.
The package is sold in three tiers. The Identity Core tier covers the logo, the colour palette, the typography and the essential brand guidelines for businesses that need a clean identity baseline. The Brand Rollout tier extends the work with the full logo suite, the marketing collateral templates, the social media templates and the deeper brand guidelines for businesses that need the identity working across every channel. The Rebrand System tier covers the deeper work for businesses that need a full rebrand rather than a refresh, with the strategy, the research, the verbal identity, the visual identity and the full rollout delivered as a single programme.
The package runs on the same senior-team principle as the wider BoldCrafter work. The same designer leads the discovery, the concept, the refinement and the delivery, with the work reviewed against a written brief rather than a vague feel. The proposal returns the fixed price, the timeline and the deliverable list once the discovery is complete, and the brand guidelines are written for the team that has to use them rather than the design team that produced them.
Strategy before visuals
The discovery phase produces a written brief before any visual work begins, with the brand attributes, the market context and the audience expressed in language the team can sign off. The strategy is the basis for the concept phase and the brand guidelines, not a vague feel.
Usable identity systems
The output is designed to support the marketing team and the partners that extend the identity, with the logo variants, the typography, the colour and the guidelines written for the people who use them. The brand is a working tool, not a folder of design files.
Typography and colour chosen for the market
The typography and colour palette are chosen for the market, the audience and the practical use case, with the specifications written for the team that will use them. The legibility, the licensing and the practical application drive the choice rather than the design trend.
Guidelines that get used
The brand guidelines are written for the team that has to apply the identity across every channel, with the do-and-don't rules, the logo usage, the typography and the colour expressed in language that the marketing team and the partners can actually follow.
Templates, not just guidelines
The package includes the marketing collateral templates the team needs to apply the identity across the channels the business actually uses, with the document, presentation, social media and email templates delivered as usable files rather than as design mockups the team has to rebuild.
Is this just a logo design?
No. The Branding Package is the full brand identity work: the discovery, the brief, the visual identity, the logo suite, the typography and colour, the brand guidelines and the marketing collateral templates. The Identity Core tier is the closest the package gets to a logo-only engagement, and even that includes the colour, the typography and the essential brand guidelines.
How long does the Branding Package take?
The Identity Core tier is typically three to four weeks from kickoff to handover. The Brand Rollout tier is typically five to seven weeks. The Rebrand System tier is typically eight to twelve weeks. These are realistic ranges rather than fixed promises, and the proposal returns the actual timeline once the discovery is complete.
Can this rebrand an existing identity?
Yes. The Rebrand System tier is designed for the full rebrand engagement, with the strategy, the research, the verbal identity, the visual identity and the full rollout delivered as a single programme. For a lighter refresh of an existing identity, the Brand Rollout tier covers the typical scope, with the existing identity retained where it is fit for the market and rebuilt where it is not.
What files do we get at the end?
The handover includes the logo suite in every practical format (SVG, PNG, PDF and the source files), the typography files, the colour specifications, the brand guidelines document, the marketing collateral templates and the social media templates. The assets are organised for the team that has to use them, with a clear folder structure and a written guide to the file naming.
Do you do the brand discovery for us?
Yes. The discovery phase is part of every tier, with the brief produced from a structured conversation with the founders, the marketing lead and any other key stakeholders. The discovery is what the strategy and the concept phase build on, and the brief is the document the team signs off before the visual work begins.
What happens after the brand is delivered?
The handover includes a written guide to the brand guidelines, a written guide to the templates, and the recorded walkthrough the team needs to apply the identity properly. Optional post-launch support covers the application questions, the template extensions and the partner briefings. The brand guidelines are written so the team can extend the identity without a designer in the room, but the support is there if the team wants it.