Mirage Vehicle Body Shop
Mirage Bodyshop · 2026
Overview
Mirage Vehicle Body Shop is a Coventry accident repair and paint shop on Bodmin Road, CV2, serving Coventry, Kenilworth, Leamington Spa, Nuneaton, Bedworth, Rugby and Warwickshire. We built the original site in spring 2025 as a bespoke PHP MVC application with its own theme, and in 2026 moved it onto the current generation of our platform: an AI assistant (Nova) grounded in the shop's own content, an online repair estimate calculator that flows into booking, a before-and-after gallery, 132 area pages under six regional hubs, an AI-assisted blog that a human still publishes, full structured data, and an admin with eleven switchable themes, a kanban board, role-based access and a REST API.
Challenges
First-time accident-repair customers arrive on a phone, often the same day, and need to trust a business they have never heard of within seconds. The site also had to stay fast on a mobile signal, answer questions outside opening hours without inventing anything, and be found for dozens of town-level searches without producing doorway pages.
Solution
A custom build rather than a template: server-side estimate pricing, per-service booking links and photo-led enquiries for the customer; an AI assistant that answers only from approved content and hands the rest to the team; one source of business facts feeding the footer, the contact page and the AutoBodyShop schema; an image pipeline with WebP/AVIF, a page cache and a preloaded hero; invisible bot handling instead of captchas; and a theme system so the look can change without touching the content.
Final Result
Search Console for the site went from 17 clicks and 655 impressions in February 2026 to 277 clicks and 29,500 impressions in July, with average position holding in the 12 to 14 range while impressions multiplied. Mobile performance on the default theme measured 67 to 90 in Lighthouse preview runs, with the homepage cut from 967 KB to 492 KB. The numbers, dates and methods are in the two linked case studies.
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